Newsletters have become an increasingly popular way to stay in touch with your audience, whether it’s for brands, individual creators, events, and more.
Direct access to people’s inboxes can be very powerful, allowing you to not only send messages to key connection points for recipients, but also to build your own first-party communication lists and data annotations. Rather than relying on social platforms to facilitate this impact in the long run, in an age of increasing data privacy, this could be of enormous value.
With that in mind, it’s worth considering your email marketing options – if you’re looking for email inspiration, this overview from the OnDeck team will help.
The infographic below provides a handy overview of how to build an effective email marketing strategy, from composition to management.
Some great instructions – check out the full infographic below.