Simple Shipping: How Technology Can Speed ​​Up Logistics Engines

Since the onset of the COVID-19 pandemic, we have been hearing about supply chain shortages and backups causing delays in product deliveries across multiple sectors. Sanil Mahajan, Global Head of Wipro’s Supply Chain Practice, and Adolph Colaco, Founder and CEO of e2log, joined Gabrielle Bejarano to discuss how technology can facilitate and improve logistics efficiency to address this issue.

“Since the beginning of 2020, there has been a domino effect of issues and challenges across industries. Every individual and every organization in the world today is looking for solutions for their logistics,” explains Mahajan. In fact, logistics is so important that Colaco calls it “the lifeblood of the supply chain.”

The challenge of maintaining this lifeline lies in the influx of information and the dynamic environment. “There are a lot of opportunities to make mistakes, there are a lot of opportunities for mistakes,” Mahajan said.

“Logistics people are basically dealing with information on a day-to-day basis,” explained Colaco. “They’re receiving information, they’re getting information.” He added: “They have to constantly deal with changing conditions in the supply chain.”

So how do logisticians deal with this crazy environment? They need appropriate tools, information and intervention capabilities. Current management strategies involve email spreadsheets and phone calls, which are often immeasurable. Instead, logistics companies need to introduce user-friendly technology that enables logistics personnel to intervene and intercept information.

“It’s also important to think about technology from the perspective of the end user, the people who actually perform the logistics, what tools do they need to manage this complex process effectively?” Colaco said.

Another key point is to focus on the lives of stakeholders along the journey and where the challenges lie. Colaco emphasizes that it is crucial to centralize and operate logistics as a whole. From an outsider’s perspective, logistics orchestration is a complete end-to-end journey, with participants interdependent.

“The whole ability to do this efficiently, effectively and harmoniously is what logistics is all about,” concludes Colaco.

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