NM State hopes to break even with looks

New Mexico State football coach Jerry Kill and director of athletics Mario Moccia hold a news conference on Thursday, December 4.  January 1, 2022, to discuss the team's bowl eligibility.

LAS cruces — For a college football program lucky enough to win six games and extend its season, the bowl game is rarely a money-making venture.

The 2017 Arizona Bowl game in New Mexico was a bit of a perfect storm, bringing in $130,000 in profits. Not only was it historic, breaking the nation’s longest bowl drought in 57 years, but the game’s proximity to Las Cruces created a boom in ticket sales.

Closing out Jerry Kill’s first season as football head coach at the Quick Lane Bowl this week in Detroit isn’t going to yield that kind of payoff, at least not on the bottom line in the sports department. On Monday, NMSU played the bowling alley in a nationally televised game.

tomorrow:Three keys to Aggies Quick Lane Bowl victory over Bowling Green

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