Meet the Channel Futures Technical Advisor (Agent) 101 – Part 1, AL

Meet the 101 most important, influential and influential tech advisors/agents on the channel.

Welcome to Tech Advisor 101, the channel’s first recognition of someone who is leading the agency model into the future.

Channel Futures is launching its first supplier- and distributor-agnostic list of top leaders in the agency channel. These individuals demonstrate their commitment to business success, customer experience, and thought leadership.

Tech advisors, traditionally known as proxies, are one of the channel’s best-kept secrets. The partnership model emerged decades ago in the form of “circuit sling” telecom brokers and has evolved with the changing technological landscape. They procure a variety of technologies, from WAN services to network security. These partners develop deep relationships with customers and serve as supplier-neutral sourcing experts serving a wide range of suppliers.

Suppliers, on the other hand, rely on them as a key multiplier for their sales footprint. Over the years, they have represented some of the world’s largest telecommunications operators and will continue to do so, and in recent years a slew of collaboration, cloud services and cybersecurity providers have relied on them to open up their customers’ market.

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Despite their efforts on behalf of customers and suppliers, these agencies have been keeping a low profile. As small shops that rarely employ marketers, tech advisors have traditionally spent their time closing deals and keeping customers happy. But now is the time to acknowledge that this influential group of partners is long overdue.

Channel Futures compiled this list through nominations from advisory board members, national technical services distributors and other industry groups. The Channel Futures editorial team then reviews and finalizes the group of winners, taking into account their company’s financial performance and their reputation in the industry.

WHere are the winners in alphabetical order. The first packet runs from AL. You can find the second list MZ here.

You can also download the full list of winners here.

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