Today, it’s undeniable that we live in an age where innovation, speed and scale are the names of the “game-changing” businesses. In order to best achieve these three and more, and stand out in the fierce market competition, technology undoubtedly plays a pivotal role in various industry fields.
Beyond core business operations and related decisions, however, technology as a whole, and technology-enabled interventions in particular, is growing in tandem. For example, the use of technology has recently led to several breakthroughs in redefining media visibility, marketing and content distribution, and other related aspects that are critical to building a modern company’s reputation.
Having said that, in the content-media-business connectivity ecosystem, there have been some shortcomings and challenges so far. First, the ecosystem lacks sufficient transparency, and also, unfortunately, people are overly reliant on traditional ways of doing things, mostly using outdated technologies and methods. But things are moving for the better with the increasing adoption of technology and technology-led tools, enabling businesses to gain real-time visibility and insight into the systems and processes involved.
Talks about technology bridging and/or sometimes even eliminating today’s content publishers (including but not limited to journalists, bloggers and influencers, etc.) and business stakeholders (including but not limited to CXOs, regional directors, marketing professionals) of existing gaps and HR leaders, and most importantly founders and business owners, etc.), let’s take a look at the key areas of impact in this regard:
- Community Building: In this day and age, community—both online and offline—is the cornerstone of a thriving business. From building communities virtually to nurturing them effectively, technology plays an important enabling role in every field. In addition, technology-enabled data collection can greatly help attract and engage like-minded individuals or stakeholders to the community, as well as engage with community members to gain insights and best practices.
- automation: From the marketing of new products/innovations to social media publishing to content creation and content publishing, to further collaboration and interaction with internal and external stakeholders, technology-led automation powered by new age automation tools or software is happening today in numerous At the forefront of reputation building and public and media relations activities. Not only does automation help reduce human intervention and effort and increase productivity, but it also helps improve ROI, lead generation and increased credibility as a lot of content is being developed and published to increase business visibility.
- data analysis: Needless to say, the importance of data-driven business strategy development and content visibility is widely recognized today, but modern businesses are often faced with a dual dilemma – either having too much data (data explosion), or having most or possibly a combination of tracking or measuring Not relevant; otherwise, there is too little or poor quality data and the data is inconsistent. In addressing both of these issues, technology is again the ultimate savior. By using technology-enabled platforms/solutions that provide business stakeholders with optimal data collection mechanisms and real-time visibility through clear and unique data analysis, stakeholders are able to identify relevant and well-performing content (affecting their target group) ), measure/record and continuously measure data points to track results related to their content, activities, etc.
- Content Monetization: Finally, technology is also or late One It plays a bigger role in content monetization. With technology-led advancements and rapidly evolving media and content revenue models enabling targeted content delivery and measurable outcomes, content creators and developers are now able to capitalize on a growing number of opportunities to earn revenue , while being supplemented and supported and/or sponsored by business stakeholders. In addition, there has been an increase in third-party technology platforms in recent years that bring together relevant content publishers and business stakeholders so that both parties benefit and monetization can be done seamlessly.
All in all, the convergence of modern technology with business and content stakeholders is ushering in an unprecedented revolution and helping the ecosystem become more ‘3P’ oriented, i.e. more proficient, efficient and profitable. While building and implementing technology tools and software is a good starting point for realizing the disruptive benefits of technology, we should also note that using too many tools often adds complexity and overwhelms people. Therefore, it is imperative to build a one-stop platform that covers all of the above and helps make the ecosystem smoother and better, while helping every stakeholder get the most out of the technological marvel. At the same time, we also need to focus on ensuring that technology and/or technology-centric approaches are integrated into day-to-day systems, processes, and of course, people. After all, technology without a human at its core is really meaningless and useless in the end!
The views expressed above are the author’s own.
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