Augmented reality or AR technology is impacting businesses around the world. From healthcare to retail to marketing to gaming to real estate, there is no industry immune to this ever-evolving technological advancement. What started as a novel entertainment strategy quickly turned into something more exciting (and necessary) for global businesses, explains Hamy A. Hai.
Hamy Anthony Hai reports that by 2030, 23 million jobs will be directly impacted by augmented and virtual reality technology, 824,000 of which are already taking advantage of workplace advancements. The future of business clearly lies in AR.
Companies that invest in AR will stay ahead, says Hamy A. Hai
Augmented reality overlays the physical world with digital information, such as text, graphics, audio, or other enhancements, to “enhance” the experience of the device user.
While smart devices such as tablets and mobile phones are typical vehicles for AR technology, headsets, magic mirrors, displays, and even glasses are entering the public domain, making augmentation even more advanced.
Hamy Anthony Hai said that the speed at which such wearable augmented reality devices are entering the market indicates that the AR industry is about to explode. Businesses that have been shaped by technology should rely on this revolution to stay ahead of the competition and continue to be the forward-thinking businesses they want to be.
AR presents numerous opportunities for businesses to improve the customer (and employee) experience. According to Hamy A. Hai, continued advances in augmented reality are expected to change the future of business in several ways, including:
More Immersive Marketing Campaigns
Hamy A. Hai reports that marketing is an umbrella term for various tools used to promote products and services designed to attract and attract visitors to a business in the hope that they will become paying customers.
From flashy sales ads to social media marketing. But the future is undoubtedly augmented reality.
AR takes traditional marketing materials such as brochures to a whole new level of immersion by imposing interactive components.
A popular technology that has changed the way businesses conduct their activities is QR codes – users scan printed leaflets to access numerous interactive features.
Hamy Anthony Hai said that by using augmented reality technology in increasingly advanced marketing methods, it can help businesses generate “buzz” around their products or services, elevating their brands to unprecedented heights.
More efficient product development team collaboration
Beyond promotion, AR can also enhance products that companies have already created. According to PWC, Metaverse technology can simplify the development process for all industries.
With digital visualizations at hand, employees can better organize processes and workflows for greater collaboration and efficiency, says Hamy A. Hai.
AR allows professionals to interact with the products they are designing, regardless of their physical location, giving organizations access to the best talent, whether they are in the country or not.
Augmented reality product development processes lead to faster turnaround times, lower costs, less hassle with prototype testing, and early identification of bugs.
Improved data analytics monitoring
Real-time data analysis is important. Hamy Anthony Hai believes that failure to invest in data can lead to unwise decisions by businesses that won’t necessarily attract new customers or retain existing customer bases – and augmented reality is the most innovative way to bring real-time information to projects The way.
The things you can monitor with AR are limitless. Using this technology, businesses can:
- Keep an eye on employees and machine operators
- Check system performance in real time
- Monitor the progress of various operations
In the end, it creates a better digital experience and ensures businesses get the results they want.
Customers benefit from try-before-you-buy, increasing company sales
More and more businesses are beginning to realize the advantages of AR in terms of “try before you buy” capabilities. In this sense, according to Hamy A. Hai, augmented reality allows customers to digitally sample makeup, clothing, and sunglasses before purchasing them online.
Additionally, furniture suppliers have enabled their customers to see exactly how a product will work in their room through a smartphone app. Ultimately, this enables them to make better buying decisions, limiting returns.
There is always an imbalance between what customers expect and what a business actually provides. But augmented reality is starting to balance scale, creating improvements throughout the sales funnel.
Effective AR usage propels businesses into the future, ahead of trends
This technology is here to stay. In fact, AR is moving forward, reshaping the future of business.