Granted, for most bakers, Halloween sales are lower than other holiday periods like Christmas and Easter, however, only the very disorganized or unmotivated bakers let the spirit slip away without taking advantage of what happens at night. everything.
In fact, 1 in 10 bakers report that their Halloween sales are on par with Christmas, while 10% say Halloween sales are higher than Easter.
trick or treat
That being said, 80% of UK bakers are planning to go all out with themed products this year. Creepy cupcakes (67%) top the list of scary snacks, followed by creepy cookies (43%) and creepy cookies (33%).
To maximize the potential of the spooky spell, 25% of bakers started selling their Halloween collections as early as September, with the remainder showing Halloween bakeries throughout October.
“It’s great to see bakers taking advantage of opportunities like Halloween,”Karen Dear, CBA director of operations.
“Artisan bakers are able to create high-quality, unique products for seasonal events like Halloween that their customers know are locally made and sourced.
“As Halloween events grow in popularity across the retail space, I’m sure our members will continue to maximise the opportunities this presents as well.”
Halloween – short for All Hallows’ Eve – is a holiday on October 31, marking the day before Halloween in Western Christianity, beginning the Halloween season, lasting three days and ending on All Souls’ Day (November 1), by the Pope Gregory III designates a time to commemorate all saints.
The tradition is believed to have originated from the ancient Celtic festival of Samhain – marking the end of the harvest season and the beginning of winter, or the “darker half” of the year – where people would light a bonfire and put on costumes to ward off the soul dead, believed to be roaming the earth at this time.