GO Fest brings lots of business and lots of people to Roanoke

Roanoke, Virginia – The annual GO Outdoor Music Festival brings a huge crowd to downtown Roanoke this weekend.

GO Fest offers activities like rock climbing, paddle boarding and BMX shows. The festival also brings a lot of business to downtown restaurants and shops.

“Business was great this weekend. We were out all weekend, talking to people, meeting people,” said Jake Smith, assistant store manager at Walkabout Outfitter.

Walkabout Outfitters is one of dozens of vendors with booths in Elmwood Park, and their brick-and-mortar store is just a few blocks away.

“It’s nice that it’s so close to logistics and business purposes, and we’re seeing a huge increase in foot traffic. I know we all have people here on Saturday from the moment we open until we close,” Smith said.

The Olde Salem Brewing Co. location in downtown Roanoke has been open for nearly six months. This year was their first experience of GO Fest in the city center.

“It’s been fantastic. We made a lot of new friends who were in town for the GO Fest. Had to show everyone our product. Let’s have a chance to show our new location here,” Cameron Weeks, General Manager of Olde Salem Brewing Say.

Weeks said the Old Salem Brewing Company. Already looking forward to participating in next year’s GO Fest.

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