First United Bank appoints CTO Tadd Tobkin

Texas – First Union Bank announced Tadd Tobkin as Senior Vice President and Chief Technology Officer. Tobkin has an extensive background in technology, including transformation, consulting, investing and operations, as well as developing and implementing strategy. He will lead First United’s technology team, enabling the financial institution to continue to advance and transform its customer and employee experience to better serve the community.

Joining First United Tobkin said, “I look forward to working with the team on a journey of technology transformation, delivering a world-class customer and employee experience, realizing our vision of living wisely, and enhancing the lives of 10 million people.”

Tad Tobkin


Before joining First United, Tobkin worked as Mr. Cooper in Dallas, Texas, where he set the strategic direction and vision for the organization’s digital and business transformation.

“I am delighted to welcome Tadd to our senior leadership team,” said Greg Massey, Chairman and CEO of First United. “His track record of transformation and innovation will play an integral role in our 2030 Vision and beyond. His alignment with our values ​​and passion for making dreams come true makes me proud to have him on board.”

A renowned thought leader and strategic thinker, Tobkin is committed to community engagement, founding companies and serving numerous professional and civic organizations. He holds a BS in Mechanical Engineering from North Dakota State University, an MBA from Syracuse University’s Whitman School of Management, and a Juris Doctor from Texas Tech University School of Law. He and his family live in Celina, Texas.

The purpose of First United is to inspire and empower others to live wisely, which includes a holistic lifestyle that includes financial well-being, faith, health and wellness, and personal growth.

About First Union Bank

Founded in 1900, First United has more than 95 banking, mortgage and insurance institutions in Oklahoma and Texas. It is one of the largest and well-capitalized banking institutions in the Southwest with over $14 billion in assets. It is one of the largest private community banking organizations in the United States. First United provides a full range of financial services, including banking, mortgage, insurance, and investment products and services, and is dedicated to inspiring and empowering others to live wisely®. Learn more at FirstUnitedBank.com.Member of the Federal Deposit Insurance Corporation



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